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This video introduces Moral Foundations Theory, which suggests that people rely on six core moral foundations, care, fairness, loyalty, authority, sanctity, and liberty, when making judgments about right and wrong.
It also explains Jonathan Haidt's rider-and-elephant analogy, where intuitive emotions (the elephant) often guide decisions before rational thought (the rider) explains them.
Understanding these concepts can help communicators craft messages that better connect with different audiences' values.
Based on Haidt, J. (2012). The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books.
This video introduces Moral Foundations Theory, which suggests that people rely on six core moral foundations, care, fairness, loyalty, authority, sanctity, and liberty, when making judgments about right and wrong.
It also explains Jonathan Haidt's rider-and-elephant analogy, where intuitive emotions (the elephant) often guide decisions before rational thought (the rider) explains them.
Understanding these concepts can help communicators craft messages that better connect with different audiences' values.
Based on Haidt, J. (2012). The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Pantheon Books.